The Brief:
To write a compact editorial email showcasing a selection of Next Home items specifically designed for smaller spaces.

Styling Notes:
Working with an image-led creative designed by our in-house graphic design team, I decided to focus on two key ‘problem areas’ for compact spaces, living and eating, whilst nodding to compact accessories and space-saving ideas for people who also work from home. This email was taken forward and expanded into a larger campaign, including an editorial on the homepage and further coverage on our social media channels.

Copy:

Smart ideas for small spaces

Maximise your space with clever furniture for living rooms, bedrooms and more.

Make your walls work for you with statement shelving and fold-away desks.

Sit, sleep, repeat
Sophisticated sofa by day, comfy bed at night. Available in two contemporary colour ways, the scandi-inspired Lacey Sofa Bed is the queen of small spaces, perfectly suited for studio apartments, spare rooms and more. Complete the look with colourful cushions and cosy throws.

Hide away the stylish way with storage stools, boxes and matching woven baskets.

Easy entertaining
Last-minute dinner guests? We’ve got you covered. Create space for extra guests (and extra plates) with the Malvern 4 to 6 Extending Dining Table, with matching ladder shelves and narrow storage consoles to stow away glasses, placemats and sharing platters.

Creative: