The Brief:
To write a weekly editorial email for Next Beauty customers, highlighting seven newly-arrived makeup products and a new line of branded fragrances.

Styling Notes:
Coinciding with the end of UK lockdown restrictions and the reopening of bars, restaurants and nightclubs, I showcased the seven chosen items as must-haves for stepping out into the world again, with an exciting energy throughout. Due to the close grid and banner format of the creative, I also needed to keep to a strict word count for all sections, whilst clearly explaining the benefits of each product.

Copy:
The latest beauty updates: All eyes on you
Get dressed, we’re going out. From shimmering eye shadow to traffic-stopping lip colour, step back into the spotlight with must-have makeup for must-go events.

Ace your base: Clarins Everlasting Foundation
Sweatproof, waterproof and smudge-proof, with a lightweight kind-to-skin formula that’ll last as long as you do.

Endless lashes: Benefit They’re Real!
Create a truly eye-opening look with this wonder mascara, designed to lift, curl and separate every single lash.

Perfect arches: MAC Eye Brows Styler
Fill in and define brows with MAC’s water-resistant pencil with added spoolie, available in eight flattering shades.

Banner 1:
Yves Saint Laurent Rouge Pur Couture The Slim Glow
Make an impact with YSL’s first luminous-matte lipsticks with a signature square bullet for precise application.

Good to glow: ICONIC London Prep-Set-Glow
Antioxidant-rich ingredients hydrating formula, light-reflecting properties; meet the holy grail of setting

Instant drama: Too Faced Born This Way The Natural Nudes Skin Centric
Look and feel amazing with this mix of matte and shimmering nudes, infused with hyaluronic acid and coconut water.

Seamless skin: Esteé Lauder Double Wear Stay In Place Flawless Wear Concealer
Hide dark circles, uneven skin tone and blemishes with this buildable formula that won’t slip, slide or melt away.

Banner 2:
Laboratory Perfumes
The fan-favourite brand, now available at Next. Celebrate your individuality with evocative fragrances for every age and gender.

Banner 3:
Buy any two selected Elemis products and receive the Hayley Menzis Gift at no extra cost!*

Creative: