Beauty Editorial: The Scent Of Summer

The Brief:
To create an email promoting a selection of fragrances from the summer 2019 beauty range.

The Audience:
Female email subscribers.

Body Copy (Creative to follow):
Intro: You’ve got the summer wardrobe, now you need a fragrance to match. Celebrate the sunshine with bright floral and citrusy scents, just the thing for weekend adventures and tropical holidays.

Calvin Klein Women Eau De Toilette 100ml
Delicate and graceful, yet powerful and vibrant. Women emulates true feminine spirit, with an unforgettable combination of lemon and raspberry.

Estee Lauder Bronze Goddess Eau De Parfum 100ml
Here’s to endless days in the sunshine. The exotic floral and citrus notes of Bronze Goddess will take you on a voyage to faraway shores.

Jimmy Choo Illicit Flower Eau De Toilette 40ml
Illicit Flower perfectly captures the essence of summer, with hypnotic top notes of fresh apricot and mandarin mixed with jasmine and freesia.

Boss The Scent For Her Eau De Toilette 50ml
A seductive yet delicate tone, with an intriguing base of rich cocoa giving away to freshers notes of pink pepper, green mandarin and orange blossom.

Gucci Bamboo Eau De Toilette 30ml
Seductive and alluring, Bamboo has a deep warmth at its heart, with unforgettable tones of ylang ylang and sandalwood.


All fragrance copy provided by Rachel Bates, all creative handled by designers at Next Plc.

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